Unsung Heroes, an initiative started by a Georgetown University undergraduate student, is making a transition from student group to registered non-profit organization. In my Future of Corporate Communications class, we split into teams to address different aspects of market and communication strategy to help ensure the transition was successful.
My team focused on how the business could effectively differentiate itself from other entities with the same name "Unsung Heroes." We focused on ways the founder could brand and visually market the organization through logo development.
As a part of my strategic communication coursework in graduate school, I developed a communications plan in response to a request for proposals from the United States Health Organization (USHO), a fictional company. Insights gained through research as well as the strategies and tactics learned throughout coursework allowed me to write a comprehensive plan for the USHO.